/* ===== MERKO · sistema de diseño compartido (look claro/editorial) ===== */
*{margin:0;padding:0;box-sizing:border-box}
a{text-decoration:none;color:inherit}
img{display:block;max-width:100%}
:root{
  --bg:#FFFFFF;--bg2:#F7F6F3;--bg3:#FBEFE9;--ink-bg:#0E0F13;
  --ink:#0E0F13;--ink2:#2A2C33;--mu:#5C5E66;--mu2:#8A8C94;
  --line:rgba(14,15,19,.10);--line2:rgba(14,15,19,.06);
  --o:#FF4D17;--o2:#E23D0B;--gr:#15A36A;--re:#E2574D;
  --font:'DM Sans',-apple-system,sans-serif;--font-d:'Sora','DM Sans',sans-serif;--max:1180px;
}
html{scroll-behavior:smooth}
body{font-family:var(--font);background:var(--bg);color:var(--ink);-webkit-font-smoothing:antialiased;line-height:1.5}
.wrap{max-width:var(--max);margin:0 auto;padding:0 30px}
.o{color:var(--o)}

/* tipografía / encabezados */
.kick{display:inline-flex;align-items:center;gap:10px;font-size:13px;font-weight:600;letter-spacing:.02em;color:var(--o);text-transform:uppercase}
.kick::before{content:"";width:22px;height:2px;background:var(--o);border-radius:2px}
h1.big{font-family:var(--font-d);font-weight:800;letter-spacing:-2px;line-height:1.03;font-size:clamp(38px,5.2vw,66px)}
h2.big{font-family:var(--font-d);font-weight:800;letter-spacing:-1.8px;line-height:1.05;font-size:clamp(32px,4.8vw,54px)}
.lede{font-size:clamp(17px,1.5vw,20px);color:var(--mu);line-height:1.62}.lede strong{color:var(--ink);font-weight:600}
.sec{padding:100px 0}.sec.tight{padding:80px 0}
.head-c{text-align:center;max-width:720px;margin:0 auto}.head-c .lede{margin:20px auto 0;max-width:580px}
.head-l{max-width:760px}.head-l .lede{margin-top:20px}

/* botones */
.btn{display:inline-flex;align-items:center;gap:10px;background:var(--o);color:#fff;font-weight:600;font-size:15.5px;padding:15px 26px;border-radius:13px;transition:transform .15s,background .2s;box-shadow:0 14px 30px -12px rgba(255,77,23,.6)}
.btn:hover{background:var(--o2);transform:translateY(-2px)}
.ghost{display:inline-flex;align-items:center;gap:9px;font-weight:600;font-size:15.5px;color:var(--ink);padding:14px 6px}.ghost i{color:var(--o)}

/* reveal */
.rv{opacity:0;transform:translateY(26px);transition:opacity .9s cubic-bezier(.22,1,.36,1),transform .9s cubic-bezier(.22,1,.36,1)}
.rv.in{opacity:1;transform:none}
.d1{transition-delay:.1s}.d2{transition-delay:.2s}.d3{transition-delay:.32s}.d4{transition-delay:.44s}

/* nav */
nav{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.82);backdrop-filter:blur(16px);border-bottom:1px solid var(--line2)}
nav .in{max-width:var(--max);margin:0 auto;padding:16px 30px;display:flex;align-items:center;justify-content:space-between}
.logo{font-family:var(--font-d);font-weight:800;font-size:21px;letter-spacing:-.5px;color:var(--ink)}.logo .k{color:var(--o)}
nav .links{display:flex;align-items:center;gap:28px;font-size:14.5px;color:var(--ink2);font-weight:500}nav .links a:hover{color:var(--o)}
.pill{background:var(--o);color:#fff!important;font-weight:600;font-size:14px;padding:10px 20px;border-radius:999px}.pill:hover{background:var(--o2)}
@media(max-width:840px){nav .links a.hidem{display:none}}

/* hero genérico */
.phero{position:relative;overflow:hidden}
.phero .blob{position:absolute;top:-180px;right:-120px;width:560px;height:560px;border-radius:50%;background:radial-gradient(circle,rgba(255,77,23,.13),transparent 65%);z-index:0;pointer-events:none}
.phero .inner{position:relative;z-index:1;padding:84px 0 70px;max-width:780px}
.phero .lede{margin-top:22px;max-width:560px}
.cta{display:flex;align-items:center;gap:16px;margin-top:32px;flex-wrap:wrap}

/* split foto/copy */
.split{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center}
.split.rev .copy{order:2}
.split .frame{border-radius:24px;overflow:hidden;box-shadow:0 36px 70px -34px rgba(14,15,19,.38);aspect-ratio:5/4;background:var(--bg2)}
.split .frame img{width:100%;height:100%;object-fit:cover}
.split .lede{margin-top:20px}
@media(max-width:860px){.split{grid-template-columns:1fr;gap:40px}.split.rev .copy{order:0}}

/* grids de tarjetas */
.g3{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.g2{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
.card{background:#fff;border:1px solid var(--line);border-radius:18px;padding:28px;box-shadow:0 18px 36px -28px rgba(14,15,19,.2)}
.card .ci{width:46px;height:46px;border-radius:12px;background:var(--bg3);color:var(--o);display:flex;align-items:center;justify-content:center;font-size:23px}
.card h4{font-family:var(--font-d);font-weight:600;font-size:19px;margin:14px 0 8px}
.card p{font-size:14.5px;color:var(--mu);line-height:1.55}
.card.soft{background:var(--bg2);border-color:var(--line2);box-shadow:none}
@media(max-width:820px){.g3,.g2{grid-template-columns:1fr}}
.sec2{background:var(--bg2)}

/* banda fotográfica oscura con parallax */
.photoband{position:relative;color:#fff;background:var(--ink-bg);overflow:hidden;isolation:isolate}
.photoband img.bgimg{position:absolute;left:0;top:-15%;width:100%;height:130%;object-fit:cover;opacity:.34;will-change:transform}
.photoband .ov{position:absolute;inset:0;background:linear-gradient(90deg,rgba(14,15,19,.92),rgba(14,15,19,.5))}
.photoband .inner{position:relative;z-index:2;padding:120px 0;max-width:660px}
.photoband .kick{color:#fff}.photoband .kick::before{background:#fff}
.photoband h2{font-family:var(--font-d);font-weight:800;letter-spacing:-1.6px;line-height:1.08;font-size:clamp(30px,4.4vw,50px);margin:22px 0 0}
.photoband p{font-size:19px;color:rgba(255,255,255,.8);line-height:1.6;margin-top:22px}.photoband p strong{color:#fff;font-weight:600}

/* ecosistema (árbol) */
.eco{display:flex;flex-direction:column;align-items:center;margin-top:50px}
.eco-top{font-family:var(--font-d);font-weight:800;font-size:24px;letter-spacing:-.5px;padding:13px 28px;border:1px solid var(--line);border-radius:14px;background:#fff;box-shadow:0 14px 30px -20px rgba(14,15,19,.25)}
.eco-stem{width:2px;height:40px;background:linear-gradient(var(--o),var(--line))}
.eco-row{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;width:100%}
.eco-card{border:1px solid var(--line);border-radius:18px;padding:24px 20px;background:#fff;min-height:128px;display:flex;flex-direction:column;gap:9px;box-shadow:0 18px 36px -28px rgba(14,15,19,.18)}
.eco-card .ic{width:42px;height:42px;border-radius:11px;background:var(--bg3);color:var(--o);display:flex;align-items:center;justify-content:center;font-size:22px}
.eco-card.live{border-color:rgba(255,77,23,.4);background:linear-gradient(180deg,#fff,var(--bg3))}
.eco-card h4{font-family:var(--font-d);font-weight:600;font-size:16px}
.eco-card .et{font-size:12px;color:var(--mu2);margin-top:auto}.eco-card.live .et{color:var(--gr);font-weight:600}
@media(max-width:760px){.eco-row{grid-template-columns:1fr 1fr}}

/* blog (tarjetas con portada de foto) */
.posts{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.post{position:relative;display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:18px;overflow:hidden;transition:transform .28s cubic-bezier(.22,1,.36,1),box-shadow .28s,border-color .28s;box-shadow:0 10px 30px -22px rgba(14,15,19,.3)}
.post:hover{transform:translateY(-6px);box-shadow:0 44px 74px -42px rgba(14,15,19,.5);border-color:transparent}
.post .cover{position:relative;aspect-ratio:16/10;overflow:hidden;background:var(--bg2)}
.post .cover img{width:100%;height:100%;object-fit:cover;transition:transform .6s cubic-bezier(.22,1,.36,1)}
.post:hover .cover img{transform:scale(1.06)}
.post .pc{position:absolute;top:13px;left:13px;background:rgba(255,255,255,.92);backdrop-filter:blur(6px);color:var(--ink);font-family:var(--font-d);font-size:11px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;padding:6px 12px;border-radius:999px;box-shadow:0 4px 12px rgba(14,15,19,.12)}
.post .pb{padding:22px 24px 24px;display:flex;flex-direction:column;flex:1}
.post h4{font-family:var(--font-d);font-weight:700;font-size:19px;line-height:1.28;letter-spacing:-.3px;color:var(--ink)}
.post p{font-size:14px;color:var(--mu);line-height:1.55;margin-top:9px}
.post .meta{display:flex;align-items:center;gap:9px;margin-top:auto;padding-top:16px;font-size:12.5px;color:var(--mu2)}
.post .meta .pl{color:var(--o);font-weight:700;font-family:var(--font-d)}
.post .meta .dt{width:3px;height:3px;border-radius:50%;background:var(--mu2);display:inline-block}
/* destacado */
.post.feat{grid-column:1 / -1;flex-direction:row}
.post.feat .cover{flex:1.15;aspect-ratio:auto;min-height:340px}
.post.feat .pc{font-size:12px}
.post.feat .pb{flex:1;justify-content:center;padding:44px}
.post.feat h4{font-size:clamp(24px,2.6vw,33px);line-height:1.15}
.post.feat p{font-size:15.5px;margin-top:14px;max-width:48ch}
@media(max-width:820px){.posts{grid-template-columns:1fr}.post.feat{flex-direction:column}.post.feat .cover{min-height:210px}.post.feat .pb{padding:24px}}

/* ===== artículo ===== */
.article{max-width:740px;margin:0 auto;padding:0 30px}
.art-head{padding:64px 0 30px}
.art-cat{font-family:var(--font-d);font-size:12px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--o)}
.art-title{font-family:var(--font-d);font-weight:800;letter-spacing:-1.6px;line-height:1.08;font-size:clamp(30px,4.4vw,50px);margin:16px 0 18px}
.art-meta{display:flex;align-items:center;gap:10px;font-size:13.5px;color:var(--mu2)}.art-meta .dt{width:3px;height:3px;border-radius:50%;background:var(--mu2)}
.art-cover{max-width:980px;margin:14px auto 0;padding:0 30px}
.art-cover .f{border-radius:20px;overflow:hidden;aspect-ratio:16/8;box-shadow:0 40px 80px -44px rgba(14,15,19,.45)}.art-cover img{width:100%;height:100%;object-fit:cover}
.art-body{font-size:18px;line-height:1.75;color:var(--ink2);padding:44px 0 20px}
.art-body p{margin-bottom:24px}
.art-body h2{font-family:var(--font-d);font-weight:700;font-size:27px;letter-spacing:-.6px;color:var(--ink);margin:38px 0 16px}
.art-body strong{color:var(--ink);font-weight:600}
.art-body ul{margin:0 0 24px 0;padding-left:0;list-style:none;display:flex;flex-direction:column;gap:11px}
.art-body li{position:relative;padding-left:28px}.art-body li::before{content:"";position:absolute;left:4px;top:11px;width:8px;height:8px;border-radius:50%;background:var(--o)}
.pullq{border-left:3px solid var(--o);padding:6px 0 6px 24px;margin:32px 0;font-family:var(--font-d);font-weight:600;font-size:clamp(22px,2.6vw,28px);line-height:1.32;color:var(--ink);letter-spacing:-.5px}
.callout{background:var(--bg3);border:1px solid rgba(255,77,23,.18);border-radius:16px;padding:24px 26px;margin:32px 0;font-size:16px;color:var(--ink2);line-height:1.6}.callout b{color:var(--ink)}
.art-cta{background:var(--bg2);border:1px solid var(--line);border-radius:20px;padding:34px;margin:44px 0 0;text-align:center}
.art-cta h3{font-family:var(--font-d);font-weight:700;font-size:24px;letter-spacing:-.5px}.art-cta p{color:var(--mu);margin:10px 0 22px;font-size:15.5px}
.art-back{display:inline-flex;align-items:center;gap:8px;font-size:14px;color:var(--mu);font-weight:500;margin-top:8px}.art-back i{color:var(--o)}.art-back:hover{color:var(--o)}

/* formulario contacto */
.form{display:flex;flex-direction:column;gap:16px;max-width:520px}
.field label{display:block;font-size:13px;font-weight:600;color:var(--ink2);margin-bottom:7px}
.field input,.field textarea{width:100%;font-family:var(--font);font-size:15px;color:var(--ink);background:#fff;border:1px solid var(--line);border-radius:12px;padding:13px 15px;transition:border-color .2s}
.field input:focus,.field textarea:focus{outline:none;border-color:var(--o)}
.field textarea{min-height:120px;resize:vertical}
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start}
.cways{display:flex;flex-direction:column;gap:14px;margin-top:24px}
.cway{display:flex;align-items:center;gap:14px;background:var(--bg2);border:1px solid var(--line2);border-radius:14px;padding:16px 18px}
.cway .ci2{width:42px;height:42px;border-radius:11px;background:#fff;border:1px solid var(--line);display:flex;align-items:center;justify-content:center;color:var(--o);font-size:21px}
.cway .cl{font-size:12.5px;color:var(--mu2)}.cway .cv{font-weight:600;font-size:15px}
@media(max-width:820px){.contact-grid{grid-template-columns:1fr;gap:40px}}

/* cta final / footer */
.final{text-align:center}.final h2{font-family:var(--font-d);font-weight:800;letter-spacing:-1.4px;font-size:clamp(32px,5vw,56px);max-width:18ch;margin:14px auto 0}
footer{background:var(--ink-bg);color:#fff;padding:64px 0 36px}
footer .top{display:flex;justify-content:space-between;gap:50px;flex-wrap:wrap;margin-bottom:42px}
footer .brand{max-width:300px}footer .brand .logo{color:#fff}footer .brand p{font-size:14px;color:rgba(255,255,255,.6);line-height:1.6;margin-top:14px}
footer .cols{display:flex;gap:54px;flex-wrap:wrap}footer .col h6{font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:rgba(255,255,255,.45);margin-bottom:13px;font-weight:600}
footer .col a{display:block;font-size:14px;color:rgba(255,255,255,.72);padding:4px 0}footer .col a:hover{color:#fff}
footer .copy{border-top:1px solid rgba(255,255,255,.12);padding-top:22px;font-size:12.5px;color:rgba(255,255,255,.5);display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}

@media(prefers-reduced-motion:reduce){*{animation:none!important}.rv{opacity:1!important;transform:none!important}}